Agenda

Sunday, December 7, 2014

11:00am – 12:00pm

Registration & Exhibit Floor Opens

12:15pm – 12:30pm

Orientation

12:30pm – 1:30pm

It’s been a hard day’s night! 2014 Recap-State of the Industry

You spend all year preparing, executing & cleaning up after your festival. Lest you forgot to look up and see where the marketplace is heading, we’ve got you covered. Let us take the guess work out of the year as we review 2014 and hear our industry’s top experts provide the picks & pans of the year’s top trends. Even better? We’ll take an inside look at what  they forecast for 2015 as you begin to plan your event.


1:30pm  – 2:30pm

The Anatomy of A Festival

2:45pm – 4:00pm

Unconference

4:00pm – 5:00pm

The Songs in the KEY (of Life) Note

5:00pm – 7:00pm

Dedicated Solution Center Networking, Cocktails & Hors d’oeuvres on the Exhibit Floor

Join us on the exhibit floor and you can enjoy a cocktail in a space just right for making connections and establishing new partnerships while you learn about the latest solutions for your event.


Monday December 8, 2014

Conference Chair: 

8:30am

 
Opening Remarks, Registration & Exhibit Floor Opens

tracks breakout

9:00am – 10:00am

Track 1

Technology:

Sell Out Your Festival with Big Data

Panelists will discuss how festivals can leverage the vast amount of data on concerts, bands, managers and other sources to maximize attendance. Learn the tools and strategies that festivals are using to leverage Big Data to drive ticket sales and marketing.


9:00am – 10:00am

Track 2

Music

All the World’s A Stage

To ensure that a festival goes off without a hitch, music festival organizers scramble to sort out a series of complicated details and numerous logistical challenges including staging, set design, lighting and sound. In this session, future festival producers and those already in the business will gain inside knowledge on solving the common problems and how to prevent them from happening.


9:00am – 10:00am

Track 3

Music

Sponsorship- Creating a Winning Deck 

Stuck in a rut? Does your deck need a makeover? Learn from our panel how to brainstorm yours and create a buzz-worthy sponsorship package that excites your sponsors & maximizes your branding. Bring yours and we may highlight you! Let’s Brainstorm with our brain trust!


tracks breakout

 

10:15am – 11:00am

Track 1

Music

EDM: Million Dollar Babies

The EDM explosion shows no signs of going away. Hear from panelists from Insomniac, SFX, Live Nation, Madison House about the challenges & rewards of managing a genre that continues to dominate the stages and the news.


10:15am – 11:00am

Track 2

Music

What can festivals learn from tour managers?

The tour manager is the backbone of the artist for concerts and festivals. They produce budgets, calculate wages, and troubleshoot at the venue. What can festivals learn from these veterans of the road.


11:00am – 11:30am

Mid-morning Coffee Break

tracks breakout

 

11:30am – 12:30pm

Track 1

Technology

 How To Perform A ‘Technology Site Inspection’  (iBeacon vs. Near Field)

Learn best practices to evaluate if a venue will work well with your event technologies. Hear which architectural and infrastructure features can support your events and which won’t. Learn how to find out if prospective venues are “tech friendly”—a great checklist for making sure the places you’re holding events can help or hurt bringing your digital+live festival to life.


11:30am – 12:30pm

Track 2

Music

Weird Science: Marketing Your Music Festival

Banner ads, street teams, word of mouth, traditional advertising, digital branding, social media, tweeting, FB liking,  radio, tv, publicists…..exhausted yet? Can you measure what’s working or are you throwing it all up against the wall in hopes that something sticks? Let’s break down the tools and figure out how to optimize each one to benefit your organization. Our experts will map out a strategy to get you from point A to success!


11:30am – 12:30pm

Track 3

Music

The Sound of Music-What Matters Most

Festivals must juggle a multitude of issues when dealing with  sound at a festival. With multiple stages, promoters must consider noise ordinances, weather, sound systems, proximity to neighbors, and sound bleed (other terms) are a few of the topics we will examine with our thought leaders. Bring your questions, challenges, solutions & hear the answers, loud & clear.


 

12:45pm – 1:30pm

Track 1

Technology

Are You Kicking Ass with Social Media or Is It Kicking Your Ass?

Everyone is obsessed with social‏ media channels ‏including Twitter, Facebook and Instagram. Attend this session and learn how to create a world-class social media experience at your festival including amplifying your live experience with social photo-activation. Understand how to measure social media ROI. Hear about tools and techniques festivals are using to build their audience and fan base.


12:45pm – 1:30pm

Track 2

Music

This Land is Your Land: Venues and All That Jazz

Starting, managing or moving a festival? Indoors or outdoors, there a multiplicity of factors to consider when selecting, managing or owning a venue. Permitting, land use issues are so important that the US has created a program for farmers to understand how to turn their land into festival venues. This panel will discuss indoor festivals, outside festivals and what is important to know when considering both.


 

12:45pm – 1:30pm

Track 3

Music

Event Safety: A Perfect Storm

With festivals accidents taking center stage in the media, how is the industry addressing an ever growing challenge? Live event production creates a vast number of safety issues. In this session learn from the representatives of the rapidly expanding voice of the Event Safety Alliance on how their ongoing commitment to creating standards for event safety is changing the way festivals deliver the #1 critical outcome of an event-participants safety.


 

1:30pm – 2:30pm

Lunch

2:30pm – 3:30pm

Drill Downs

 

3:30pm – 4:15pm

Track 1

Technology

Analyze, Synthesize, Measure: Measuring Digital Experiences

Festivals often have difficulty measuring the digital and experiential elements they build. Using case studies, you’ll learn how to collect data from digital+live programs, how to analyze the data collected (i.e. nice-to-have vs. must-have metrics) and how to use that information to inform decision making.


3:30pm – 4:15pm

Track 2

Music

A Day in the Life-Music Talent Buying

Whether you’re new to buying or a seasoned pro, a festival newbie or world renowned, there are always tips and tricks to talent buying and booking. To find out just how feasible it is to try to land a spot on a festival stage and how festival bookers mine for talent, hear from our talent buyers.


4:15pm – 5:00pm

Centerpiece

A major artist, a preeminent festival & a tour manager go into a …..

Tour managers assist their artists at festivals and on tour. Artists straddle both live events and have some strong opinions on what they can learn from each other. What can we learn from their experiences? The good, the bad, the ugly…


5:00pm – 7:00pm

Dedicated Solution Center Networking, Cocktails & Hors d’oeuvres on the Exhibit Floor

Join us on the exhibit floor and you can enjoy a cocktail in a space just right for making connections and establishing new partnerships while you learn about the latest solutions for your event.


Tuesday December 9, 2014

Conference Chair: 

8:45am

Opening Remarks, Registration & Exhibit Floor Opens

tracks breakout

9:00am – 10:00am

Track 1

Crossover Panel

I’m Every Woman- Women in Film and Music

We all know it can be lonely at the top, lonely at the bottom…and even in the middle. We’ll explore how women can support each other and bring unity, clarity & a complementary voice to the festival experience & workplace. In fact, our panel of experts have done it quite nicely, thank you. No grumbling allowed. And we play nice with boys too!


9:00am – 10:00am

Track 2

Music

The Wireless System Conundrum, Stop Interfering!

Attention all Festival Producers, Production Managers and Promoters, let our Wireless Experts take you through the newest FCC procedures and guidelines for reserving channels to operate your wireless equipment during performances. We will also examine wireless frequency coordination for multi-stage events, registering your performances with the FCC, how to reserve channels to operate your wireless systems free from Commercial interference, and other things you need to know.


tracks breakout

10:15am – 11:00am

Track 1

Technology

Finding the Right Balance Between Digital & Physical Festival Experiences

For user engagement, do digital tactics inspire more emotional connections to a brand than its physical counterpart? This session shares live comparisons of digital and physical experiences, exposes when and why a physical experience is better than digital—as well as how you can improve both to make the whole greater than the sum of its parts..


10:15am – 11:00am

Track 2

Music

Stairway to Heaven- The VIP Experience for Music Festivals

As more music festivals create a VIP experience for attendees, the stakes & costs get higher. The attention to detail is greater but is the yield to the festival better? Some festivals with the VIP experience explore how they leveraged the opportunity and created a win-win for fans.


10:15am – 11:00am

Track 3

Music

What Happens in….Sustainability

In the New Age of green, the solutions don’t stop at recycling bins. Lean how festivals are finding long term solutions to environmental issues with planned redevelopment, repurposing, replanting and reinvigorating communities.


11:0am – 11:30am

Trade Show Floor & Closing Coffee Break

tracks breakout

11:30am – 12:30pm

Track 1

Technology

Sharing Events: How to get them Talkin’

With today’s events, it’s imperative to create “social chatter.” Yes, festivals must give audiences, bands and sponsors the ability to share content, but more importantly, you must create content they want to share. Get insights on what shareable content is, and what it’s not. Bonus! – get a rundown of tips for creating festival content and engagement everyone will be talking about.


11:30am – 12:30pm

Track 2

Music

Music: Drugs: And then there were none

Drugs & alcohol  are a reality of nearly every festival. When people recreate, they want their drug of choice. As a festival producer, it is imperative to understand the risks associated with recreational drug use. There are ways to prevent & treat emergencies, educate crowds with social media & avoid litigation, public relations nightmares and worse. Learn from our experts what best practices can create a safe & stable festival.


12:30pm – 1:30pm

Lunch

 

1:30pm – 2:30pm

Track 1

Crossover Panel

Music & Film Festival  Legal 101- The Firm

The three dreaded words from every festival organizers lips- Call our lawyer. Off the clock but on the ball, our team of lawyers have represented festivals large & small. They are here to walk you through the issues you should be thinking about (contracts, entity organization,  Intellectual property, liability concerns to name a few) & answer your questions (without a meter running).


1:30pm – 2:30pm

Track 2

Crossover Panel

Help!

Every festival relies on volunteers to manage their operations (Film or music). What are the pitfalls and benefits that each organization should examine before, during & after engaging volunteers. Use a professional company or recruit from within? With the law in a state of flux over the use of volunteers, our panel of experts will discuss the legal, operational and budgetary implications of each.


1:30pm – 2:30pm

Track 3

Music

Streaming goes mainstream

As the industry moves into a parallel digital universe with streaming as ubiquitous as water bottles in a recycling bin, the age of the simultaneous stream is here to stay. Learn the behind-the-scene challenges and solutions from technical & production issues, artist requests, sponsorship, dealing with record labels & monetization to ensure your festival enjoys a flawless streaming.


2:30pm – 3:30pm

Closing Keynote


4:00pm – 5:00pm

Closing Reception