2014 Agenda

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Sunday, December 7, 2014

11:00am – 12:00pm

Registration & Exhibit Floor Opens

12:15pm – 12:30pm

Orientation

12:30pm – 1:30pm

It’s been a hard day’s night! 2014 Recap-State of the Industry

You spend all year preparing, executing & cleaning up after your festival. Lest you forgot to look up and see where the marketplace is heading, we’ve got you covered. Let us take the guess work out of the year as we review 2014 and hear our industry’s top experts provide the picks & pans of the year’s top trends. Even better? We’ll take an inside look at what  they forecast for 2015 as you begin to plan your event.

Moderator: Laurie Kirby, President, IFFS-IMFCON
Panelist: Stuart Ross, Red Light Management
Panelist: Kevin Lyman, Producer & Creator, Van’s Warped Tour

 


1:30pm  – 2:30pm

The Anatomy of A Festival

2:45pm – 4:00pm

Living Group

Back by popular demand you’ll have the opportunity to meet with your conference ‘Living Group’. Attendees will be grouped together so that starting on day one you have the chance to meet new contacts and maximize your conference experience.

Facilitator: Caroline Burruss, Vice President, National Sales, Live Nation Entertainment


4:00pm – 5:00pm

The Magic of Music Festivals: What It Means to this Generation
Chip Conley, CEO, Fest300

Hotel guru. Armchair psychologist. Traveling philosopher. Author. Speaker. Teacher. Student. Chip received his BA and MBA from Stanford University. Author of four bestselling books, founder and former CEO of Joie de Vivre hotel and featured speaker at the TED conference, Conley has lived out more than one calling in his lifetime. He is currently the Head of Global Hospitality and Strategy for Airbnb. Chip is also the founder of Fest300, the leading digital authority on the world’s 300 best festivals. Chip will present his theories on transformation and meaning – in business, in life, and at festivals – in our Opening Keynote.


5:00pm – 7:00pm

Dedicated Solution Center Networking, Cocktails & Hors d’oeuvres on the Exhibit Floor

Join us on the exhibit floor and you can enjoy a cocktail in a space just right for making connections and establishing new partnerships while you learn about the latest solutions for your event.


Monday, December 8, 2014

Conference Chair: 

8:30am

 
Opening Remarks, Registration & Exhibit Floor Opens

tracks breakout

9:00am – 10:00am

Track 1

Technology:

Sell Out Your Festival with Big Data

Panelists will discuss how festivals can leverage the vast amount of data on concerts, bands, managers and other sources to maximize attendance. Learn the tools and strategies that festivals are using to leverage Big Data to drive ticket sales and marketing.

Moderator: Biasha Mitchell, Manager, Music & Festivals, Eventbrite
Panelist: Uri Bogler, VP Marketing, Front Gate Tickets
Panelist: Keith Goldberg, VP of Marketing and Product, Vendini
Panelist: Sean O’Connell, Festival Director, Hangout Music Festival

 


9:00am – 10:00am

Track 2

Music

All the World’s A Stage

To ensure that a festival goes off without a hitch, music festival organizers scramble to sort out a series of complicated details and numerous logistical challenges including staging, set design, lighting and sound. In this session, future festival producers and those already in the business will gain inside knowledge on solving the common problems and how to prevent them from happening.

Panelist: Gina Fugitt, AE Exec., BearCom Wireless
Panelist: Hyacinth Belcher, President, Onstage Systems
Panelist: Chris Porter, Programming Director, One Reel/Bumbershoot Festival
Panelist: Ron Doroba, Principal, Same World Entertainment, LLC (Electric Zoo Festival, Life is Beautiful, Ultra Music Festival, Electric Forest Festival, Coachella Music Festival, Stagecoach Festivals)

 


9:00am – 10:00am

Track 3

Music

Sponsorship- Creating a Winning Deck 

Stuck in a rut? Does your deck need a makeover? Learn from our panel how to brainstorm yours and create a buzz-worthy sponsorship package that excites your sponsors & maximizes your branding. Bring yours and we may highlight you! Let’s Brainstorm with our brain trust!

Panelist: Jim Jacobs, Director of Sponsorships & Events, Lagunitas Brewing Co.
Panelist: Casey Gartland, Sr. Director of Entertainment, GMR Marketing
Panelist: Chad Issaq, VP Partnerships & Business Development, Superfly Presents

 


tracks breakout

 

10:15am – 11:00am

Track 1

Music

EDM: Million Dollar Babies

The EDM explosion shows no signs of going away. Hear from panelists from Insomniac, SFX, Live Nation and Madison House about the challenges & rewards of managing a genre that continues to dominate the stages and the news.

Panalist: Ryan Kruger, Managing Director, Live Nation Entertainment-Electronic Nation Canada


10:15am – 11:00am

Track 2

Music

What can festivals learn from tour managers?

The tour manager is the backbone of the artist for concerts and festivals. They produce budgets, calculate wages, and troubleshoot at the venue. What can festivals learn from these veterans of the road.

Panelist: Chuck Randall, Grateful Dead; Alice in Chains

 


10:15am – 11:00am

Track 3

Music

 Ticketing Technology. This ain’t your mother’s ticketing platform. An Open & Shut case

As the ticketing technology becomes more complex, the cloud-based systems that serve them allow companies to provide greater services. Hear from one long-time advocate of, and expert in Open Source technologies that will discuss how using Open Source can reduce costs, provide flexibility and improve your customer’s experience.

Moderator: Michael Cremean, Founder and CEO, Open tickets
Panelist: Robby Black, Product Manager & Festival Solutions, Vendini
Panelist: Sean Hoess, Co-Founder, Wanderlust

 


 

11:00am – 11:30am

Mid-morning Coffee Break

tracks breakout

 

11:30am – 12:30pm

Track 1

Technology

 All roads lead to WiFi: How To Perform A ‘Technology Site Inspection’

Learn best practices to evaluate if a venue will work well with your event technologies. Hear which architectural and infrastructure features can support your events and which won’t. Learn how to find out if prospective venues are “tech friendly” and can help guarantee the execution of your Wifi—a great checklist for making sure the places you’re holding events can help or hurt bringing your digital+live festival to life.

Panelist: Todd Terrazas, Founder, Brain Itch Solutions
Panelist: Allen Cook, Founder, TOURtech
Panelist: Chad Issaq, VP Partnerships & Business Development, Superfly Presents

 


11:30am – 12:30pm

Track 2

Music

Weird Science: Marketing Your Music Festival

Banner ads, street teams, word of mouth, traditional advertising, digital branding, social media, tweeting, FB liking,  radio, tv, publicists…..exhausted yet? Can you measure what’s working or are you throwing it all up against the wall in hopes that something sticks? Let’s break down the tools and figure out how to optimize each one to benefit your organization. Our experts will map out a strategy to get you from point A to success!

Panelist: Dustin Hurst, Sales Executive, CrowdTorch by Cvent
Panelist: David R. Bell, Xinmei Zhang and Yongge Dai Professor/ Professor of Marketing, The Wharton School, University of Pennsylvania
Panelist: Jay Frank, President, DigSin/DigMark, LLC


11:30am – 12:30pm

Track 3

Music

The Sound of Music-What Matters Most

Festivals must juggle a multitude of issues when dealing with  sound at a festival. With multiple stages, promoters must consider noise ordinances, weather, sound systems, proximity to neighbors, and sound bleed (other terms) are a few of the topics we will examine with our thought leaders. Bring your questions, challenges, solutions & hear the answers, loud & clear.


 

12:45pm – 1:30pm

Track 1

Music

This Land is Your Land: Venues and All That Jazz

Starting, managing or moving a festival? Indoors or outdoors, there a multiplicity of factors to consider when selecting, managing or owning a venue. Permitting, land use issues, insurable interests, logistics and more are of paramount concern to the operator. This panel will discuss indoor festivals, outside festivals and what is important to know when managing a venue.

Panelist: Dede Flemming, Co owner, The Do Lab (Lightning in a Bottle Arts and Music Festival, Coachella Music Festival, Boom Music Festival)
Panelist: James Cornett, President/CEO, Spirit of the Suwannee Music Park (Blackwater Music Festival, Bear Creek Music & Arts Festival, Magnolia Fest)

 


 

12:45pm – 1:30pm

Track 2

Music

“Safety in Focus” – The State of the Event Safety Alliance

Formed to draw attention to the critical issue of life safety at live events, The Event Safety Alliance (ESA) has evolved from a small consortium of concerned professionals into a thousands-strong voice for cultural change within the event industry. At this session, key representatives of the ESA will discuss the future of the organization, examine solutions they have developed to help strengthen safety within our industry, and how you can become involved in growing and promoting this essential mission.

 

Moderator: Jacob Worek, Director of Operations, Event Safety Alliance

 


 

1:30pm – 2:15pm

Lunch

2:15pm – 3:30pm

Drill Downs

Prepare to ask questions as our Drill Down facilitators address industry topics on a more intimate level providing insight, advice and feedback to your questions you can’t get answered anywhere else!

  1. Festival Careers
  2. Sponsorship Large festivals
  3. Sponsorship Emerging Festivals
  4. Social Media
  5. Marketing
  6. Starting a festival
  7. PR & Using Publisist for promotions and crisis response
  8. The event, the neighborhood & the stakeholders: Kendall Smith
  9. Talent buying
  10. Tour Managers
  11. Sound
  12. Risk Management
  13. Budgets & Revenue streams
  14. Emerging technology for festivals
  15. Working with other nonprofits
  16. Logistics- staging & lighting
  17. Ticketing
  18. Working with agents & managers
  19. Operations
  20. Security & Crowd Control
  21. Event Safety: Weather
  22. Working with Vendors
  23. Musicians at festivals
  24. Food and Beverage- Concessions
  25. Media
  26. Sourcing Production Vendors
  27. Digital Strategies
  28. Volunteers & Volunteer Management
  29. Local Gov’t permits
  30. Venues- Dede Fleming
  31. Artist discovery & booking

 


 

3:30pm – 4:15pm

Track 1

Technology

Using Social Media To Boost Sponsorships

Everyone is obsessed with social‏ media channels ‏including  You’re already using social media to raise awareness of your event and increase ticket sales. You’ve got thousands of followers on Facebook, Twitter and Instagram. Now, how can you mine the analytics data from all those followers to create more and better deliverables for your sponsors – and generate more revenue?

Moderator: Scott Aiges, Director of Programs, New Orleans Jazz & Heritage Foundation
Panelist: Caroline Frye Burruss, Vice President, National Sales, Live Nation Entertainment
Panelist: Raul Valdez, CEO and Founder, Lollapalooza Chile

 


3:30pm – 4:15pm

Track 2

Music

A Day in the Life-Music Talent Buying

Whether you’re new to buying or a seasoned pro, a festival newbie or world renowned, there are always tips and tricks to talent buying and booking. To find out just how feasible it is to try to land a spot on a festival stage and how festival bookers mine for talent, hear from our talent buyers.

Moderator: Josh Behrman, Owner, Mountain Groove Productions
Panelist: David Silbaugh, Talent Buyer, Summerfest
Panelist: Allen Anders, Talent buyer/production manager, AEG (Jacksonville Jazz Fest)
Panelist: Elliot Lefko, Vice-President, Goldenvoice (Coachella Valley Music and Arts Festival)

 


4:15pm – 5:00pm

Centerpiece

Centerpiece:An artist, an agent & a manager walk into a …..

Let’s flip the (bar) table. The role of the agent and manager in selecting tours and festivals is critical. What can we learn from their experiences? And what does the artist have to say about this? The good, the bad, the ugly…

Moderator: Kelli Richards, President & CEO, The All Access Group, LLC
Panelist: Tom Windish, President, The Windish Agency, LLC
Panelist: Printz Board, Indie Artist, music producer & music mentor
Panelist: Nick Pampenella, Agent, The Agency Group

 


5:00pm – 7:00pm

Dedicated Solution Center Networking, Cocktails & Hors d’oeuvres on the Exhibit Floor

Join us on the exhibit floor and you can enjoy a cocktail in a space just right for making connections and establishing new partnerships while you learn about the latest solutions for your event.


Tuesday December 9, 2014

Conference Chair: 

8:45am

Opening Remarks, Registration & Exhibit Floor Opens

tracks breakout

9:00am – 10:00am

Track 1

Crossover Panel

I’m Every Woman- Women in Film and Music

We all know it can be lonely at the top, lonely at the bottom…and even in the middle. We’ll explore how women can support each other and bring unity, clarity & a complementary voice to the festival experience & workplace. In fact, our panel of experts have done it quite nicely, thank you. No grumbling allowed. And we play nice with boys too!

Moderator: Christine Devin, news anchor
 & reporter, KTTV FOX 11

 


9:00am – 10:00am

Track 2

Music

The Wireless System Conundrum, Stop Interfering!

Attention all Festival Producers, Production Managers and Promoters, let our Wireless Experts take you through the newest FCC procedures and guidelines for reserving channels to operate your wireless equipment during performances. We will also examine wireless frequency coordination for multi-stage events, registering your performances with the FCC, how to reserve channels to operate your wireless systems free from Commercial interference, and other things you need to know.

Panelist: Mark Brunner, Senior Director of Global Brand Management
Panelist: Karl Winkler, Director of Business Development, Lectrosonics, Inc

 


tracks breakout

10:15am – 11:00am

Track 1

Technology

Finding the Right Balance Between Digital & Physical Festival Experiences

For user engagement, do digital tactics inspire more emotional connections to a brand than its physical counterpart? This session shares live comparisons of digital and physical experiences, exposes when and why a physical experience is better than digital—as well as how you can improve both to make the whole greater than the sum of its parts…

Panelist: Sean Hoess, Co-founder, Wanderlust
Panelist: Kahlil Ashanti, VP Business Development & Label Relations, Indiloop Media Inc.

 


10:15am – 11:00am

Track 2

Music

Stairway to Heaven- The VIP Experience for Music Festivals

As more music festivals create a VIP experience for attendees, the stakes & costs get higher. The attention to detail is greater but is the yield to the festival better? Some festivals with the VIP experience explore how they leveraged the opportunity and created a win-win for fans.

Panelist: Paul Jamieson, Executive Director, SunFest

 


10:15am – 11:00am

Track 3

Music

What Happens in….Sustainability

In the New Age of green, the solutions don’t stop at recycling bins. Lean how festivals are finding long term solutions to environmental issues with planned redevelopment, repurposing, replanting and reinvigorating communities.


11:0am – 11:30am

Trade Show Floor & Closing Coffee Break

tracks breakout

11:30am – 12:30pm

Track 1

Technology

Sharing Events: How to get them Talkin’

With today’s events, it’s imperative to create “social chatter.” Yes, festivals must give audiences, bands and sponsors the ability to share content, but more importantly, you must create content they want to share. Get insights on what shareable content is, and what it’s not. Bonus! – get a rundown of tips for creating festival content and engagement everyone will be talking about.

Panelist: Kelli Richards, President & CEO, The All Access Group, LLC
Panelist: Bart Borrelli, Sales Executive, CrowdTorch by Cvent
Panelist: Melissa Golding, Digital Content Manager, SXSW Conferences and Festivals

 


11:30am – 12:30pm

Track 2

Music

Doses and Mimosas: Addressing Drug Use

It’s no big news that people often use alcohol and other drugs as part of their festival experience. However, while alcohol is legal and its use can be addressed in a straightforward manner, handling use of other substances presents challenges. What are smart, pragmatic ways for a festival to address and manage drug use as a health and safety issue? What are the legal risks and how can they be mitigated? Who are your allies and what are the steps you need to take to adopt a new approach?  Learn from our experts what best practices can create a safe and stable festival.

Moderator: Stefanie Jones, Nightlife Community Engagement Manager, Drug Policy Alliance
Panelist: Missi Wooldridge, Executive Director, DanceSafe
Panelist: Cameron Bowman, Partner – VIB Law, Writer, The Festival Lawyer
Panelist: Joseph Pred, Founder and CEO, Mutual Aid Response Services (Burning Man)

 


12:30pm – 1:30pm

Lunch

 

1:30pm – 2:30pm

Track 1

Crossover Panel

Music & Film Festival  Legal 101- The Firm

The three dreaded words from every festival organizers lips- Call our lawyer. Off the clock but on the ball, our team of lawyers have represented festivals large & small. They are here to walk you through the issues you should be thinking about (contracts, entity organization,  Intellectual property, liability concerns to name a few) & answer your questions (without a meter running).

Moderator: Stephanie Furgang Adwar, Partner, Furgang & Adwar, L.L.P.
Panelist: Christiane Kinney, Attorney, LeClairRyan
Panelist: Tomy McDonald, Entertainment and Media Attorney, TomyLaw
Panelist: Jonathan Blaufarb, Partner, San Francisco Law Firm Counsel LLP.
Panelist: Neeta Ragoowansi, Attorney, Law Office of Neeta Ragoowansi

 


1:30pm – 2:30pm

Track 2

Crossover Panel

Help!

Every festival relies on volunteers and temporary staff to manage their operations (Film or music). What are the pitfalls and benefits that each organization should examine before, during & after engaging volunteers. Use a professional company or recruit from within? With the law in a state of flux over the use of volunteers and interns, our panel of experts will discuss the legal, operational and budgetary implications of each.

Moderator: Howard Sapper,CEO, Harmony Festival and Executive Director of Everybody Is A Star Foundation


1:30pm – 2:30pm

Track 3

Music

Imagine- Art Installations and the Festival Experience

Moderator: Philip Blaine, Owner, Philip Blaine Presents
Panelist: Christopher Janney, Artistic Director, PhenomenArts, Inc.


2:30pm – 3:30pm

Track 1

Music

Closing Keynote

2:30pm – 3:30pm

Track 2

Music

Streaming goes mainstream

As the industry moves into a parallel digital universe with streaming as ubiquitous as water bottles in a recycling bin, the age of the simultaneous stream is here to stay. Learn the behind-the-scene challenges and solutions from technical & production issues, artist requests, sponsorship, dealing with record labels & monetization to ensure your festival enjoys a flawless streaming.

 Panelist: Eric McLellan, Director, A&R, Sire records (Deniro Farrar, Delta Rae, Ewert & The Two Dragons, Kill It Kid, Ben Fields and Cold Fronts)


4:00pm – 5:00pm

Closing Reception