November 13, 2012
- Categories:Latest News
By Josh Constine, First Posted on Tech Crunch, November 13, 2012
It sucks being in a band. No, no, playing music and the groupies seem great, but updating all your web presences one by one with your new songs or videos must be a drag. BandPage Connect wants to make it as easy as Guitar Hero. The musician profile platform now lets you update your BandPage, and any site or app tapped into the Connect API auto-syncs, including WordPress and a dozen other launch partners.
Like a heavy metal band that lost its drummer in a fiery bus crash, it’s been a tough time for CEO J Sider’s startup. BandPage was killing it on Facebook for years, serving as the defacto music profile app because Facebook didn’t build one.500,000 bands were using it stream their music, show off photos, and list tour dates on Facebook. It had 32 million monthly active users, putting it up there with Zynga as one of the top developers on the Facebook platform.
But then Timeline for Pages launched.
Bands couldn’t set BandPage as the default landing tab for their Pages, and the flashy cover and design overshadowed the little button that opened the app. Traffic took perhaps the sharpest nosedive I’ve ever seen in tech. In the two months after March 2012, BandPage lost over 90% of its traffic, plummeting from 32 million MAU and 1.5 million daily active users to just 3.3 million MAU and 130,000 DAU according to app tracking service AppData, near where it is today.
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