- Posted on:
November 14, 2012
- Categories: Latest News
Las Vegas, NV (PRWEB) November 13, 2012
Life is Beautiful, a new two-day music, food and arts festival plans to attract thousands of locals and tourists to Downtown Las Vegas in the fall of 2013. L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project.
“We’re incredibly excited to be bringing this unprecedented lineup of partners, together,” stated Rehan Choudhry, CEO of Aurelian Marketing Group. ” This group of first class producers will make Life is Beautiful an incredible first of its kind festival.”
Aurelian Marketing Group is a Las Vegas-based marketing strategy company specializing in branded entertainment & event experiences. Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was recognized by event trade publication, BizBash as an Event Innovator for 2011.
Bay Area based Another Planet Entertainment will be responsible for music booking and stage production for L.I.B. Another Planet also produces the annual Outside Lands Music and Arts Festival and the Treasure Island Music Festival in San Francisco.
MAKTUB Marketing is headed by Joey Vanas, a managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.